(translation: Like Everyone Else) French with English subtitles
Director : Pierre-Paul Renders
It's my first time back to the Alliance Francaise since 1982 at Draycott Drive. No deja vu at all in this ultra modern building compared with the older colonial building reminiscent of Raffles Hotel. Well, there's the usual small cafe now on level 2 but with no French materials for browsing! No popcorns or chips. But the pasta smelled pretty good.
Okay... the movie started with this regular Jo winning a TV game show of some kind where whatever he chose, was the right answer. The producers thought he represented the majority of consumers and plotted to fit out his entire apartment with CCTV to monitor his presences and product choices 24/7. Of course, they had to send in an attractive accomplice. She later felt stricken by good conscience and wanted out of the plot. Once exposed, he was furious with her though she fled. However, he turned himself into a national icon and built a successful business empire based on the original plot and worked with huge consumer goods companies. Everything he touched became gold (or FMCG! - fast-moving consumer goods). Then, he started to look up the girl and they patched up. Something like that...